Moriah Rose Pereria, otherwise known as Poppy and formerly That Poppy, is a singer, songwriter, musician and YouTuber. Born in Boston, Massachusetts, she grew up in Nashville, Tennessee and is now based in Los Angeles, California.
Poppy began performing music in 2011 and had her first performance that August at IndieCove. She subsequently made two YouTube channels: "Moriah Poppy" (since deleted) and "Poppy", her current channel. Over the next couple of years, she began performing at social media festivals, including VidCon in June 2012 and DigiTour in June 2013.
2015–2016: YouTube partnership, Bubblebath, and 3:36 (Music to Sleep To)
In 2013, Poppy moved to Los Angeles to pursue her music career. In 2014, she uploaded a video of herself silently eating cotton candy – the first in a series of abstract videos – to YouTube. These videos formed the basis of an innocent, wholesome persona that she would cultivate and transform over the years. She was signed to Island Records under the name That Poppy in 2015 and released her debut single, in June of that year. The critically acclaimed single "Lowlife" followed the next month and was the first single from a four-track EP, Bubblebath, that she released in February 2016.
October 2016 brought a self-release experimental ambient album called 3:36 (Music to Sleep To). The album was composed by herself and Titanic Sinclair, and it was made with assistance from polysomnographists from the Washington University School of Medicine and designed to promote healthy sleep and dreams. The following month, Poppy became the face of Sanrio’s first "Hello Sanrio" collection.
2017–2018: Poppy.Computer, Poppy.Church, and Am I a Girl?
Poppy Computer, Poppy’s debut studio album, was released in October 2017. The album went on to be listed in Rolling Stone’s Top 20 Albums of 2017. It was supported by the 38-date Poppy Computer Tour. It was well-received by critics and drew comparisons to Gwen Stefani, Lady Gaga and Grimes.
In June 2018, Poppy released a cover of Gary Numan's song "Metal". The following month brought "Time Is Up" featuring Diplo, her first single from her upcoming second album. She followed with "Fashion After All," "Hard Feelings," "X," and "Play Destroy" featuring Grimes, which were all released in October in the run-up to her album release. Am I a Girl? was released on October 31, 2018. In addition to her artpop sound heard on Poppy Computer, Am I a Girl incorporated elements of nu-metal and in her live shows, she began playing with an industrial edge inspired by acts like Nine Inch Nails and Marilyn Manson.
Later that, year Poppy began to drop cryptic clues to a new project called Poppy Church. Launched in February 2018 with an update that August, the project was a members-only online virtual world and experimental storytelling and fan platform created by Poppy and a team. It ran until December 10, 2019.
2019–2020: Choke, Genesis 1, I Disagree, and Poppy's Inferno
January 2019 brought the announcement of the graphic novel Genesis 1, which was accompanied by an album of ambient music, I C U: Music to Read To, which was designed be listened to whilst reading Genesis 1. The novel and the album were released in July.
That May, she released the single "Scary Mask" featuring Fever 333, which was the first single on her second EP Choke, released on June 28.
I Disagree, Poppy’s third studio album, was announced in September 2019 and released in January 2020. It was preceded by the singles "Concrete" (August 2019), "Bloodmoney" (November 2019), and "Fill the Crown" (December 2019).
Poppy’s second graphic novel, Poppy’s Inferno, in January 2020 and it was released that October, alongside the soundtrack album Music to Scream To. She released a cover of the 2002 t.A.T.u. hit, "All the Things She Said" in June 2020, followed by the song "Khaos x4" from the deluxe edition of I Disagree, released a few months later. In December 2020, she released the holiday album, A Very Poppy Christmas.
2020–present: Eat and Flux
At the 63rd Grammy Awards, Poppy became the first ever solo female artist to be nominated for Best Metal Performance for the song "Bloodmoney" from I Disagree. The following month, her song "Say Cheese" was made the new official theme song for professional wrestling program WWE NXT. June brought a surprise release with Eat (NXT Soundtrack), which was released to promote the show. At the end of the month, she released "Her", the first single from her fourth studio album Flux. Flux was released on September 24, 2021.